‘The Dark Knight Rises’ Returns! Marketing For the Mega-Blockbuster is in High Gear!

Photo Credit: http://blog.zap2it.com/pop2it/2011/12/new-dark-knight-rises-stills-christian-bale-tom-hardy-compare-muscles.html

After months of an eery silence, this past week Warner Bros. has brought the third Batman film directed by Nolan out from the shadows.

The first news came when rumblings of a new trailer began just a few weeks ago were confirmed. It’s true folks, a brand new¬† trailer for The Dark Knight Rises will debut in front of The Avengers.

But that’s not all, yesterday Warner Bros. gave attendees at the Las Vegas CinemaCon a special treat, five minutes of footage from the film (lucky $#@!s). The footage is described to be very heavy on Anne Hathaway’s Catwoman, a character who thus far has eluded much of the press due to Bane’s whole voice controversy after the prologue was released in December.

This is a sign of what we might get in the upcoming trailer next week. If you remember The Dark Knight did something similar to this. The first real trailer (second after the voice-over only teaser) focused almost completely on Heath Ledger as the Joker, while the second trailer was a much more shared effort between the villain and Aaron Eckhart as Harvey Dent.

Reports of the CinemaCon footage have been a bit confusing though. Several different sources report that you see Batman kissing Catwoman, while others say the kiss is shared with Marion Cotillard’s character Talia…I mean Miranda Tate (we don’t buy it Nolan).

All of this comes after months without a peep from Warner Bros. aside from toys. The marketing of this mega-blockbuster is pretty fascinating actually. Hype was built up like crazy throughout the second half of 2011 and then shut down after several complaints were made about Bane’s voice in the prologue.

Meanwhile, Marvel has been going nuts since the SuperBowl with Avengers. Was Warner Bros. just sitting back and letting Marvel take the lead? To be fair, the release dates of both films is separated by two and a half months, plenty of time for Batman to become king once again. Regardless, we are just over a week away from one of the best summer movie seasons in years. The Dark Knight Rises hits theaters July 20th, but don’t forget to look for the new trailer in front of The Avengers May 4th.

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